Cristina Vela, ThinkDigital Video
Consumers across Europe enjoy a huge range of digital services and it is important that they be able to use them within a transparent and trustworthy framework throughout the EU.
The new General Data Protection Regulation provides a comprehensive set of horizontal rules that ensure high levels of data protection. Sector-specific rules are therefore no longer fit in today’s digital age. This is why the tech and telecom industries are calling for the e-Privacy Directive to be repealed.
Data protection and privacy are fundamental to building trust and confidence and also to drive the uptake of new digital services. Consumers need simple, consistent and meaningful rules to protect their data.
The review process of the e-Privacy Directive offers a unique opportunity to provide European citizens with this and at the same time to create more opportunities for innovation across the digital value chain, in areas such as IoT, Big Data, 5G and Connected Cars.