What matters the most to digital consumers in digital times? What are their favourite communications channels today? How do they see the use of their personal data?
Recorded in 2017, the video interview with Gerd Callewaert, Ipsos Managing Director, is of high relevance today. Callewaert discusses the 3 key takeaways of the survey: bundles, digital services and consumer choice. Additionally, Callewaert emphasizes that “price remains very important. It is not like “price is not important”; price is crucial. But, on top of that, there were many other aspects. The key element is quality”.
The “Consumer Survey” of 2017 prepared by Ipsos for ETNO is available for consultation at this link: https://goo.gl/83rxsV.
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