think digital
ETNO
European Telecommunications Network Operators' Association

2012

| Hrvatski Telekom

Press release: Hrvatski Telekom announced strategic agreement with Google

  • The strategic agreement between HT and Google will result in effective campaigns for crafts and SME customers
  • Hrvatski Telekom is the first Telkom in Croatia to become a Google AdWords Premier Partner offering Google AdWords to small and medium size businesses.
  • Agreement broadens Hrvatski Telekom’s portfolio of products for small and medium size businesses

At today's press conference held in the course of the Weekend Media Festival, Hrvatski Telekom, the leading provider of telecommunications services in Croatia, announced that it is entering into a strategic agreement with Google to become a Google AdWords Premier Partner in Croatia. This is the first agreement signed by Google in the Region with a telecom operator offering Google’s AdWord advertising platform to small and medium size businesses. To further improve its offering, HT will offer postpaid settlement for ads via Google AdWords to small and medium enterprises. 

As a Google AdWords Premier Partner, Hrvatski Telekom offers a turnkey solution in store to SME customers, for advertising on Google; HT will manage the customers' online campaigns, ensuring their efficiency via continuous optimization. No particular know-how is expected from the advertisers – they do not have to spend their time and money to organize and manage an effective campaign. The customer decides what they want to advertise, and where – in which city, region and/or country – depending on the customer's target group and line of business, while Hrvatski Telekom will ensure that the campaign will be run in the most effective manner within the the budget of the selected service package. Furthermore, Hrvatski Telekom offers a 24/7 Customer Service support for its advertisers.This service may also be used by companies that do not use other services of Hrvatski Telekom. 

"Our strategic agreement with Google will improve the present relations with crafts and small and medium enterprises. It will provide an impetus for them to make use of online advertising and to find new clients. By adding Google AdWords advertising to our comprehensive range of services for business customers, we further enhance the value of their operations", said Ivan Skender, Operating Director of the Business Marketing Sector of Hrvatski Telekom, at the press conference. 

"We are glad to have teamed up with HT. The Premier SMB Partner Program has been designed to support small and medium enterprises that have neither time nor resources to manage their online advertising campaigns. Hrvatski Telekom can offer Google AdWords advice, know-how and experience to companies that wish to acquire new customers by online advertising", said Yiannis Pagkalos, Google's Strategic Partner Manager in the SEEMEA Region.

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