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ETNO
European Telecommunications Network Operators' Association

2013

| Magyar Telekom

Press release: Telekom and the Hungarian Olympic Committee strengthen their 20 years partnership by signing an agreement

  • Another four year long cooperation with the Hungarian Olympic Committee
  • First in Hungary: „Platinum level” sponsorship to the Hungarian Olympic Committee

Today Telekom and the Hungarian Olympic Committee signed a cooperation agreement of key importance from the point of view of the future of Hungarian sports. The agreement valid until the end of 2016 outlines that Magyar Telekom offers the wide array of its telecommunication services and as Platinum level sponsor the company assists the renewed Hungarian Olympic Committee (HOC) achieving its objectives and the preparation of athletes to attend the Olympic Games in Rio de Janeiro.

As part of the market leader telecommunication company’s good corporate citizenship, Magyar Telekom was sponsoring the Hungarian Olympic Committee and the Hungarian Team already in 1996 in Atlanta, followed by the Games in Sydney, Athens, Beijing and London. The cooperation of Telekom and the Hungarian Olympic Committee going was to two decades is considered by both the sponsors and sponsored successful and mutually beneficial, the extension of the agreement clearly expresses the trust and appreciation of one of the most significant sponsors of Hungarian sports.

„Further to the years of Olympic Games, in years between it is the task of the Hungarian Olympic Committee to orchestrate and coordinate tasks emerging in Hungarian sports through its programs, professional expertise, appropriately managing state funds and last but not least by gaining sponsors to provide for conditions to successfully performing at Olympic Games to come. To perform these tasks HOC needs strategic partners that provide a stable background. Therefore we are pleased and honored that Magyar Telekom, the largest telecommunication provider of Hungary supports us as Platinum level sponsor trusting and encouraging, being a committed supporter of clean sports” – said Zsolt Borkai, president of the Hungarian Olympic Committee.

"Values important to Telekom like quality, trust and reliability are not only key in business life, serving our customers but also in partnerships and cooperation. For this reason we are especially proud that the Hungarian Olympic Committee can consider us their reliable partner already in the sixth Olympic preparation period. The very best of Hungarian sports can count on Telekom, as customers of the company – in this case the athletes preparing for the Olympic tournament – using the company’s services can keep in touch with each other and those important to them not only at home or on the go, but also at the sites of their training sessions or competitions. Not only are we supporters of the Hungarian Olympic Committee but also keen fans of Olympic athletes. Our campaign "FanHeart" created on the occasion of the Olympic Games in London is a good example, enabling all sports fans to contribute to the success of our Olympic athletes using a special community application" – said Christopher Mattheisen,  chairman and CEO of Magyar Telekom.

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