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European Telecommunications Network Operators' Association


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Press release: TeliaSonera initiating collaboration with AppDirect for a new application marketplace in the cloud

TeliaSonera has initiated collaboration with AppDirect, a global supplier of application marketplaces in the cloud. Cooperation is the start of TeliaSonera's initiative involving a new marketplace for small and medium-sized businesses in the Nordic and Baltic regions. For customers, the initiative entails a one stop shop to find, try, buy and administer applications in the cloud.

User need for both mobile and effective working methods is growing, and applications in the cloud constitute a good option for companies that want to avoid investing in complex solutions. Eight out of ten companies also believe they will pay for cloud applications in 2015, compared to every third company today*. For this reason, TeliaSonera now is developing a marketplace comprising the best and most popular applications. This means customers obtain one location from which to manage purchases and payments, as well as a better overview of its services – which improves the level of security and cost control.

"There is a great deal of potential. At the same time, cloud applications pose a challenge to small and medium-sized businesses. Today, it is primarily companies with know-how and understanding of how the technology works that feel secure enough to buy applications. By collaborating with AppDirect, we are making it simpler for our customers to select and benefit from the advantages afforded by cloud applications," says Thomas Johansson, who is head of B2B products within Broadband Services at TeliaSonera.

Over the course of the year, TeliaSonera will conduct a pilot test where selected customers will have the opportunity to take part and impact customer experience and content. The pilot will be run in the Swedish market.

About AppDirect

AppDirect is a leading cloud service marketplace company. Its award-winning platform connects businesses, brands, and developers through a global network of partner marketplaces. AppDirect powers the marketplace of trusted companies around the globe.

* Source: Microsoft & Edge Strategies, 2012; Gartner, 2011

More information is available from TeliaSonera's Press Office at +46 771 77 58 30, You can also visit our Newsroom or follow us on Twitter @TLSN_Media.

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